Launching, Analytics, and Operations
Running the business: launching and relaunching deliberately, measuring what matters, owning an audience through a website and email list, and automating the repetitive parts with human review where it counts.
You have a launch plan and campaign calendar, a KPI scorecard with an experiment backlog, an owned-site plan, a welcome sequence, and at least one working automation.
5 modules
Launching and Relaunching
Prelaunch through the first week and into an operating rhythm, plus how to come back after a gap and how to plan seasonal campaigns rather than improvising them.
Deliverable: Launch plan and annual campaign calendar
Topics covered (7)
- Prelaunch and anticipation
- Day-one content drop
- Seven-day launch plan
- Establishing an operating rhythm
- Post-launch review
- Returning after a gap
- Seasonal campaigns
Analytics and Data-Driven Growth
Which metrics deserve attention across platform, UGC and commerce work, how conversion, retention and lifetime value relate, and how to run experiments with decision rules set in advance.
Deliverable: KPI scorecard and experiment backlog
Topics covered (8)
- Platform analytics
- UGC performance
- Commerce conversion
- Conversion and retention
- Customer lifetime value
- Experiment design
- Decision rules
- Dashboard design
Websites and Owned Audiences
Building something you control: the pages a creator site needs, how membership and commerce attach to it, and the SEO, analytics and domain ownership basics behind it.
Deliverable: Owned-site plan or working MVP
Topics covered (10)
- Homepage and profile
- Gallery and journal
- Recommendations
- Shop
- Newsletter
- Media kit
- Membership access
- SEO
- Analytics
- Domain ownership
Email, CRM, and Community
Direct relationships: list building, a welcome sequence, campaign structure, basic CRM practice, and running a community with real moderation and support workflows behind it.
Deliverable: Welcome sequence, community plan and CRM workflow
Topics covered (9)
- Email list setup
- Welcome series
- Sales campaigns
- CRM basics
- Community structure
- Cohorts
- Office hours
- Accountability
- Moderation and support
Automation
Automating the production, scheduling and reporting loops with workflow tools and agents: and designing the human review gates, failure handling and permissions that keep automation from causing damage at speed.
Deliverable: Automation architecture and one working automation
Topics covered (10)
- Content pipeline automation
- Scheduling
- Repurposing
- Workflow tools
- AI agents
- Human review gates
- Analytics collection
- CRM updates
- Failure handling
- Security and permissions